Beauty retailer LOOKFANTASTIC has revealed the 5 key beauty trends set to shape SS26.

Which are the top 5 beauty trends shaping SS26?

Korea's Worst Kept Secret

• Skincare from Korea has graduated from a skincare trend into an entire industry.
• This is a whole new category that has solidified itself in the skincare world, has encouraged formula shifts in the cosmetics sector, and is causing changes in the ingredients we shop for.
• K-beauty was the fastest growing skincare category in 2025.

Skin in the Game

• 2025 has seen a huge increase in interest for more advanced skincare.
• The fastest growing and trending ingredients for 2025 were "Peptides" +79%, "Niacinamide" +33.7%, and "Retinal" +49.6%.

Led by Example

• Targeted, effective, pro-level treatments without leaving the house are on the rise. 
• LED masks are a trending and fast-growing product category, with +96.7% increase in sales in 2025.

A Beauty Renaissance

• Beauty lovers are craving more minimal make-up.
• The rise of the "skinification" of make-up is already under way, with CC and BB creams rising in popularity.

Sun Protection

• The fastest growing category across skin and body in 2025 was SPF.
• Searches for skincare concerns like "sun damage" are up 66.6% from 2024.

For the full LOOKFANTASTIC report, visit lookfantastic.com.