Consumer weekly magazine LOOK has joined forces with Warner Bros. Pictures UK to create a tailor-made cross platform campaign to celebrate the launch of upcoming comedy The Intern. The campaign activity sees LOOK create a one-off eight page broadsheet – The Intern Weekly – dedicated to the movie and a first time this ‘newspaper format’ has been produced by the brand for a client. The broadsheet will be inserted into LOOK magazine (on sale 29 September, cover date 5 October) and an additional 100k copies will be given out at tube stations across the capital, offering brand to hand placement. Integrating the themes of the movie into rich, immersive content, The Intern Weekly will explore everything from interviews to getting ahead in the workplace and what to wear, regardless of age. To further amplify the campaign LOOK will support the movie through a career Q&A on Twitter to give the audience an opportunity to ask the editorial team for top tips on succeeding in fashion. The magazine will also create a bespoke Pinterest board dedicated to the movie, offering inspiration around the latest workplace trends. Wider social interaction sees the broadsheet content on all of LOOK’s social platforms. 

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LOOK in 'consumer magazines'