TRACE Publicity has announced its appointment by New West End Company as the UK communications agency for shopping destination, Oxford Street and Bond Street. TRACE will oversee and execute strategic PR and influencer initiatives to elevate their global presence, enhance brand storytelling, and engage both new and existing audiences.

TRACE Publicity will drive high-impact campaigns and dynamic influencer partnerships to cement Oxford Street and Bond Street as premier retail and lifestyle hubs. With this strategic partnership, TRACE Publicity will reinforce Oxford Street and Bond Street’s positions as world-class shopping and lifestyle destinations, driving engagement, visibility, and long-term growth.