JV Publicity has been appointed to handle the PR and VIP strategy for 7879, a London-based fine jewellery brand that creates investment-grade pieces in pure 24k gold and platinum.

Founded by Sach Kukadia, best known for founding flash sales website SecretSales, 7879 brings his expertise in luxury retail and digital innovation to the fine jewellery space.

The brand redefines modern luxury through transparency, craftsmanship, and long-term value, offering customers pure precious metal pieces priced in real time according to global market rates.