Samantha Cameron, Founder and Creative Director of London-based clothing brand Cefinn, has announced the closure of the brand. 

"It has been a very hard decision. I have had the immense good fortune of working with a team of brilliant, talented and dedicated colleagues. I am deeply grateful to them as well as my shareholders, suppliers and family and friends for their unstinting support and friendship throughout the inception and journey of Cefinn.

"This was not a decision I have taken lightly, especially as we have recently seen strong trading figures. But, as a small company navigating the turbulence in the fashion wholesale sector, with ongoing cost pressures and international trading restrictions, I have found it increasingly difficult to be certain that Cefinn can achieve the level of growth needed to reach a stable and profitable position.

"Our amazing customers have made every year rewarding; their styling of Cefinn, loyalty and lovely feedback has been a constant source of inspiration. There is also an amazing community of fellow female entrepreneurs, as well as fashion journalists, influencers and industry experts that I am extraordinarily grateful to for their consistent advice and generous enthusiasm – I could not have got this far without you. And I hope the Cefinn brand continues to live in the wardrobes of Cefinn fans for many seasons to come."