LoLA Management has announced its rebrand to Keye Talent Group. Headquartered in London, Keye Talent Group combines personal management, commercial and editorial partnerships, new business, creative strategy, and a commitment to excellence to support both established and emerging talent worldwide.

Founded by Kirsty Reilly Walton (pictured), a seasoned professional with over 27 years of experience at renowned agencies like Select Talent Management, IMG, and Elite London, Keye Talent Group brings decades of industry expertise to the forefront. The agency is also led by Faye McLean, Head of Talent, with over a decade at the intersection of luxury, music, and culture, and offers comprehensive services including talent management, strategic consulting, and brand partnerships.

With a growing roster of high-profile clients and a personalised approach, Keye Talent Group is looking to make an impact in global markets, from Europe to North America and emerging markets in Asia and Africa. Keye Talent Group’s reach and reputation extends far beyond London, providing opportunities for clients across entertainment, sports, media, and technology sectors. The agency is determined to create sustainable career growth and strong, meaningful partnerships in a competitive and rapidly changing industry.