Loewe revealed as fashion’s hottest brands in Lyst Index Q2 2024
Date posted on DIARY directory: Wednesday 24th July 2024
Global fashion search platform Lyst has release its Lyst Index Q2 2024, a quarterly ranking of fashion’s hottest brands and products.
Hottest brands include:
- Loewe
- Miu Miu
- Prada
- Saint Laurent
- Bottega Veneta
- Versace
- Balenciaga
- Jacquemus
- Moncler
- Gucci
- Valentino
- Skims
- Burberry
- New Balance
- Louis Vuitton
- The Row
- Alaïa
- JW Anderson
- Dolce & Gabbana
- Coach
Loewe has overtaken Miu Miu and Prada to reclaim the title of hottest brand in the world, driven by Jonathan Anderson's creative direction and bolstered by significant cultural moments and a 29% increase in searches over the last three months.
On is this quarter’s fastest moving brand outside the Top 20, driven by its popular ongoing collaboration with Loewe and a 308% spike in searches for the On x Loewe Cloudtilt 2.0 sneakers released in May.
Hottest products include:
- LOEWE X ON - Cloudtilt Loewe II
- ADIDAS - SL72 OG Shoes
- COACH - Tabby Bag
- CASABLANCA - Shirt
- DRAGON DIFFUSION - Santa Croce Tote Bag
- HIGH SPORT - Flared Pants AMY LYNN - Puffball Dress
- COS - Fisherman Sandal
- DRIES VAN NOTEN - Sneakers
- PRADA - Symbole Sunglasses
For the full Lyst Index visit, lyst.com.

