FASHION | INDUSTRY|INSIGHT
Loewe, Miu Miu and Saint Laurent top The Lyst Index as fashion's hottest brands
Date posted on DIARY directory: Wednesday 30th July 2025
Global fashion search platform Lyst has released its Lyst Index Q2 2025, a quarterly ranking of fashion’s hottest brands and products.
Hottest brands include:
- Miu Miu
- Loewe
- Saint Laurent
- Prada
- Coach
- The Row
- COS
- Chloé
- Bottega Veneta
- Moncler
- Ralph Lauren
- Alaïa
- Balenciaga
- Jacquemus
- SKIMS
- Versace
- Burberry
- Gucci
- Birkenstock
- Valentino
- Miu Miu returns as the hottest brand of the quarter.
- The Row achieves its highest Index ranking to date.
- In a season dominated by personality over polish, searches for the $690 flip-flop rose by 162%.
- Burberry re-enters the hottest brands for the first time in a year.
- 78% increase in searches for sports shorts on Lyst this quarter.
- Pucci is one of this quarter's brands rising fast outside of the Top 20, with searches up a huge 96% quarter on quarter.
- 81% year-on-year increase in demand for Pucci on Lyst.
- Six of the 10 hottest products this quarter are shoes
- 630% increase in demand for Isabel Marant Bekett sneakers this year
Hottest Products:
- THE ROW - Dune Sandals
- SKIMS - Tank Top
- ADIDAS - Adicolour Classics Sprinter Shorts
- MIU MIU - Suede Loafers
- VIBRAM - V-Soul Flats
- ANCIENT GREEK SANDALS - Natural Ho Ballet Flats
- JUJU VERA - White Puka Shell Pendant
- ISABEL MARANT - Bekett Hidden Wedge High Top Sneaker
- FAITHFULL THE BRAND - Hedy Strapless Gathered Linen And Voile Maxi Dress
- PRADA - Collapsed Re-Nylon And Suede Sneakers
Brands moving fast:
- Pucci +96% rise in demand this quarter
- Rohe +27% rise in demand this quarter
- Jacques Marie Mage +35% rise in demand this quarter
For more information, visit lyst.com.