Date Posted: Friday 9th October 2015
M&S has announced a new partnership with sustainable brand expert and campaigner Livia Firth and her consultancy Eco-Age. Working closely with the M&S buying and design teams, Livia has put together a capsule wardrobe to meet the working woman’s needs, all taken from the retailer’s existing autumn clothing collections. Each item represents one or more examples of M&S working with integrity, from being made in a specifically accredited factory, to being made of sustainably sourced fabrics. The Edit, handpicked by Livia and fully assessed by Eco-Age features a range of wardrobe essentials, including two looks for the office, one for the evening and a weekend outfit. By selecting from its main collections the retailer aims to highlight how integrity is woven into the fabric of the business. Also included are key wardrobe essentials from coats to jeans to simple jersey pieces and an easy to wear day dress. The Edit has just launched in 13 stores and online.
Marks & Spencer in 'in-house PR'
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.