Nicki Petitt PR has been appointed to manage the PR for new British luxury lip care brand Sophie & Songest.

The agency will lead the brand's media launch activity, ongoing press office and new product development announcements throughout 2027.

Founded by Emma Sutherland and Louise Turk, Sophie & Songest combines naturally derived ingredients, targeted skincare actives and refillable glass pots.

Its debut collection features two balms: Day Drench, for daytime nourishment, and Dream Seal, an overnight lip treatment.