LinkedIn has announced an expansion of its Wire program, which has now been renamed to BrandLink.

BrandLink enables brands to place video ads alongside premium publisher content in the app. They can now connect with trusted publishers and creators to promote in-stream, pre-roll video ads alongside contextually aligned, high-quality videos directly in targeted members' LinkedIn newsfeeds.

Brands can choose from a collection of Shows by LinkedIn that include exclusive content from creators and publishers. The initial sets of shows will focus on the CEO playbook, AI & innovation, starting and scaling a business, female entrepreneurship and small business stories. With each show, a brand will have the opportunity to run its ads against multiple creators' and publishers’ content.

For more information, visit linkedin.com.