LABEL PR has been reappointed by the multi-channel lingerie retailer, Bravissimo to handle all press and communications for the brand and promote its summer lingerie and swimwear collection.

Label PR and Bravissimo will partner across all press communications to deliver the brand messaging of bra and cup-sized swimwear expertise for women who are D cup and up; as well as raise awareness for Bravissimo’s services, which include the brand’s signature ‘no tape measure’ fitting service in stores as well as innovative virtual fittings.