Bienestar PR has been appointed as the retained PR agency for Moxie, an innovative new science-based Life Design System launching in London and Ibiza in Spring 2026.

Co-founded by Michael Faulkner and Sue Stoneman, Moxie is a 90-day, science-based programme that combines coaching, AI tools, and immersive retreats to help ambitious individuals build habits, achieve measurable change, and live “by design, not default.”

Bienestar PR will be responsible for a comprehensive media strategy, encompassing the brand's launch and ongoing efforts. This includes managing UK and Ibiza media relations, overseeing the press office, delivering strategic communications, and coordinating media and influencer events and press trips in both locations.