The Friday Agency has been appointed as the UK communications partner for new lickable perfume brand, Amorecco. Rooted in the belief that playfulness and intimacy are essential to human connection, Amorecco was born from a simple insight: in today’s fast-paced world, we’ve lost the art of slowing down and fully engaging our senses, especially in our most intimate moments. As its UK partner, the agency will be leading media, influencer, and VIP relations, driving awareness and bringing Amorecco’s innovations to people across the country.