Date Posted: Tuesday 5th September 2023
SEEN Group has been appointed to support influencer marketing and eventing for the launch of LBTY, the new fragrance brand from iconic luxury retailer Liberty, curated by world-renowned perfumers. The fragrance collection is inspired by the artwork of Liberty’s rich print archive. As a thought leader in art and design since the late 1800s, Liberty has long worked with the most influential artists of its time. It has retained this tradition by working with a collective of world-renowned perfumers to curate a fragrance collection that seamlessly blends the heritage and modernity of the brand.
Much like the intricate patterns that adorn the well-loved textiles, each fragrance in the collection is meticulously crafted to evoke an idea or a feeling, to transport its wearer to a place or memory. Each fragrance will be available to buy from Liberty in-store and online at libertylondon.com. this October.
For all press enquiries please contact Hannah Partridge.
Hannah Partridge in 'PR & MARKETING Contacts'
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