SEEN Group has been appointed to support influencer marketing and eventing for the launch of LBTY, the new fragrance brand from iconic luxury retailer Liberty, curated by world-renowned perfumers. The fragrance collection is inspired by the artwork of Liberty’s rich print archive. As a thought leader in art and design since the late 1800s, Liberty has long worked with the most influential artists of its time. It has retained this tradition by working with a collective of world-renowned perfumers to curate a fragrance collection that seamlessly blends the heritage and modernity of the brand.

Much like the intricate patterns that adorn the well-loved textiles, each fragrance in the collection is meticulously crafted to evoke an idea or a feeling, to transport its wearer to a place or memory. Each fragrance will be available to buy from Liberty in-store and online at libertylondon.com. this October. 

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