UP Public Relations has announced that it has been appointed to handle the UK media and influencer communications for French niche perfume brand, Les Eaux Primordiales. The Haute Perfumery workshop is based in Northern France and handcrafts all fragrances according to the tradition of savoir-faire of French Haute Perfumery. The brand is subdivided in three categories: Classique, Supercritique, Superfluid and is available from Harrods and Les Senteurs.