Award-winning PR and content agency for travel brands, Lemongrass Marketing has announced the launch of Springboard, a new fast-track social media and influencer marketing programme specifically designed to help travel brands optimise and amplify their social media and content marketing offerings and achieve long-term social, content and influencer partnership success.

The eight-week programme, devised by the Lemongrass digital marketing team, provides a range of tools and tactics to enable brands to upskill their teams, guidance on publishing content, and effective strategies for brands to gain knowledge and build confidence for successful and impactful influencer engagement.

It includes four modules: audit and strategy, content pillars, assets and calendar and influencers, and travel brands will discover what is and isn’t working for their audience, what content to prioritise, what gaps their competitors are leaving for them to fill, how to measure success in the long term, and which influencers will work for their brand.

For more information visit lemongrassmarketing.com.