Date posted on DIARY directory: Monday 7th July 2025
Influencer marketing platform Lefty has released insights from Paris Fashion Week SS26 and Milan Fashion Week SS26.
This study is based on the analysis of influencers on Instagram who have tagged a participating brand’s Instagram account in-post during Paris and Milan Fashion Weeks SS26.
The influencers presented in this study were identified by Lefty’s proprietary algorithms - which identify and attribute content to a brand based on @ mentions. This study only analyses Instagram in-feed posts (posts, videos, carousels) and does not look at Instagram stories.
Lefty defines Earned Media Value (EMV) as the equivalent ad spend of the impressions gained. The EMV is calculated by estimating the number of impressions of each publication and associating a CPM of $100, equivalent to $1 per engagement.
The Top Brands of Men's Paris Fashion Week SS26
| Brand | EMV | Eng. Rate | SoS Evolution |
|---|---|---|---|
| Dior | $98.1M | 2.9% | 251% |
| Louis Vuitton | $47.2M | 3.8% | 69% |
| YSL | $14.1M | 2.5% | 290% |
| Jacquemus | $9.58M | 2% | 2% |
| Amiri | $5.97M | 3.7% | 14% |
The Top Influencers of Men's Paris Fashion Week SS26
| Name | Handle | EMV | ER | Followers | Profession | Country |
|---|---|---|---|---|---|---|
| TXT at Dior men's SS26 | @txt_bighit | $20.29M | 3.6% | 17.5M | Musicians | S. Korea |
| MING YU | @min9yu_k | $13.47M | 10.4% | 16.5M | Musician | S. Korea |
| Apo Nattawin | @apo555 | $13.24M | 21.6% | 4.2M | Actor | Thailand |
| Mile Phakphum | @milephakphum | $11.4M | 19.8% | 3.7M | Actor | Thailand |
| Kilian Mbappe x Nike | @k.mbappe | $9.23M | 0.7% | 124M | Athlete | France |
The Top Brands of Men's Milan Fashion Week SS26
| Brand | EMV | Eng. Rate | SoS Evolution |
|---|---|---|---|
| Prada | $31M | 2.2% | 31% |
| Dolce & Gabbana | $6.3M | 2.5% | 50% |
| $1.6M | 2.3% | 43% | |
| Emporio Armani | $1.1M | 2.1% | 53% |
| Giorgio Armani | $1.1M | 2.8% | 4% |
The Top Influencers of Milan Fashion Week SS26
| Name | Handle | EMV | ER | Followers | Profession | Country |
|---|---|---|---|---|---|---|
| Prada ambassadors Enhypen | @enhypen | $6.5M | 4.3% | 19.5M | Musicians | S. Korea |
| Win Metawin | @winmetawin | $4.43M | 5.2% | 14.3M | Actor | Thailand |
| Thai star Tipnaree Weerawatnodom | @namtan.tipnaree | $3.68M | 27% | 2.5M | Actor | Thailand |
| Jung Hae In | @holyhaein | $2.34M | 5.3% | 14.7M | Actor | S. Korea |
| Kai from EXO | @zkdlin | $2.19M | 5.2% | 14.3M | Musician | S. Korea |
For more information, visit lefty.io.