FASHION | LIFESTYLE | INDUSTRY|INSIGHT
Lefty reveals the top winter brands, influencers and campaigns during the 2025 ski season
Date posted on DIARY directory: Thursday 5th June 2025
Influencer marketing platform Lefty has revealed the top winter brands, influencers and campaigns during the 2025 ski season.
What content was analysed?
- Platform: Instagram
- Format: In-feed posts only (photos, reels, carousels)
- Time Period: January 1 to March 1, 2025
- Influencer Sample: 7,200 profiles with 10K+ followers
- Post Criteria: Only content with in-caption or in-post @brand mentions
Top Winter Sports Brands by EMV Performance
| Brand | EMV |
|---|---|
| Oakley | $15M |
| GoPro | $13M |
| Goldbergh | $10M |
| Moon Boot | $9.2M |
| Moncler | $8M |
| The North Face | $7.7M |
| DJI | $6.7M |
| Salomon | $5.8M |
| Arc'teryx | $3.8M |
| Burton | $2.9M |
Top Ski Season Brand Collaborations in Influencer Marketing
- The North Face x Skims
- Moncler x Moon Boot
- Salomon x Sandy Liang
- Rossignol x Jean-Charles de Castelbajac
Ski Influencer Archetypes Shaping Campaign Strategy
- The Videographer
Most Likely to Mention – GoPro
GoPro draws in adventure-seekers, action sports athletes, and lifestyle influencers who showcase and share adrenaline-fuelled moments.
The Types of Videographers
- Action sports enthusiasts
- Travellers and adventure seekers
- Lifestyle influencers
The Top Skiing Videographer Influencers
| Handle | EMV | ER | Followers | Role | Country |
|---|---|---|---|---|---|
| @anthonyroobert | $785K | 4.7% | 163K | Influencer | France |
| @pazcal__ | $421K | 21.3% | 127K | Athlete | Germany |
| @the_adventureaddicts | $173K | 1.3% | 533K | Influencers | USA |
- The Alpine Trendsetter
Most Likely to Mention – Goldbergh
Goldbergh attracts affluent, style-conscious women who blend performance and fashion in winter sports and après-ski.
The Types of Alpine Trendsetters
- Affluent winter sports enthusiasts
- Active urban women
- Fashion-conscious consumers
The Top Alpine Trendsetter Influencers
| Handle | EMV | ER | Followers | Role | Country |
|---|---|---|---|---|---|
| @danielledurand | $202K | 4% | 1M | TV Host | Colombia |
| @tezza.barton | $133K | 1.7% | 1.1M | Influencer | USA |
| @helenowen | $98K | 0.6% | 1.4M | Influencer | USA |
- The Action Sports Maverick
Most Likely to Mention – Oakley
Oakley draws in daring adventure seekers & extreme sports enthusiasts, Millennial and Gen Z action sports fans and performance-driven athletes who share boundary-pushing exploits.
The Types of Action Sports Maverick
- Extreme sports & outdoor fans
- Millennial/Gen Z action sports fans
- Tech-savvy/High-performance athletes
The Top Action Sports Maverick Influencers
| Handle | EMV | ER | Followers | Role | Country |
|---|---|---|---|---|---|
| @mikaelashiffrin | $709K | 3.3% | 1.5M | Athlete | USA |
| @easytigerz | $123K | 83.3% | 40.1K | Athlete | Italy |
| @bernierosow | $95K | 2.8% | 39.4K | Athlete | USA |
- The Skicore Fan
Most Likely to Mention – Salomon
Salomon draws in elite winter athletes, outdoor adventure enthusiasts, and recreational skiers who value premium performance gear and technical innovation for conquering the slopes.
The Types of Skicore Fans:
- Competitive snow sports athletes
- Outdoor and adventure sports fans
- Resort skiers
The Top Skicore Fan Influencers
| Handle | EMV | ER | Followers | Role | Country |
|---|---|---|---|---|---|
| @mathieu__blanchard | $603K | 3.4% | 541K | Athlete | France |
| @remi_bonnet | $165K | 3.3% | 203K | Athlete | Switzerland |
| @itisbainz | $95K | 11.6% | 228K | Influencer | UK |
For the full report, visit lefty.io.