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Lefty reveals the top travel TikTok influencers to follow in 2025
Date posted on DIARY directory: Tuesday 27th May 2025
Influencer marketing platform Lefty has revealed the top travel TikTok influencers to follow in 2025.
According to Lefty’s Q1 2025 Hospitality Report, TikTok's share of voice in the hotel industry grew 100x in one year, from just 0.01% in Q1 2024 to 1% in Q1 2025.
To identify the top travel TikTok influencers in 2025, Lefty utilised its campaign tracking, competitive analysis, and search functionalities. From over 36,000 profiles in the travel and hospitality space, we narrowed down the most relevant influencers using the following criteria:
- Follower count (9K minimum)
- High engagement rates and viral content potential
- Content originality (e.g. niche destinations, cultural insight, storytelling)
- Brand collaborations (e.g. airlines, hotels, tourism boards)
- Global vs. local influence
What’s driving the growth of travel influencers on TikTok?
- Luxury hotel brands like Four Seasons, Waldorf Astoria, and Peninsula are early adopters of TikTok, leaning into high-production creator content to reach new, younger travellers.
- Culturally relevant experiences, like influencer stays during Paris Fashion Week or Carnaval in Rio, drive organic visibility and destination buzz.
- Creators are showcasing travel hacks, immersive hotel tours, and authentic local experiences in a way that feels less curated and more relatable than traditional travel media.
- Mega and niche influencers are both driving impact, with properties like Fasano seeing up to 2,200% growth in EMV from mega creator partnerships in Q1 2025 alone.
Best travel influencers on TikTok to watch in 2025
| Name (Handle) | TikTok Followers | Engagement Rate (ER) | Niche |
|---|---|---|---|
| @besttravelinfluencers | 6M | 0.03% | Luxury escapes & dreamy destinations |
| @jordentually | 3.7M | 0.20% | Unique travel experiences and cultural adventures |
| @marklharriosn | 1.2M | 0.47% | Outdoor adventures, unique destinations, and trying local food |
| @kelseyinlondon | 391K | 5.94% | City guides, best bars and restaurants, destination recommendations |
| @wheretofindme | 486.5K | 1.53% | Travel itineraries, the best of the best in each destination |
| @lu_madeline | 1.3M | 0.21% | Fine dining and breathtaking views |
| @hudsonandemily | 479K | 6.14% | Unique travel experiences and visiting every country in the world |
| @thegermantravelguy | 3.1M | 0.97% | Authentic travel experiences and visiting every country in the world |
| @sightsofsara | 1.4M | 0.12% | Solo female travel and mountainous backpacking |
| @travelwithjaro | 1.3M | 0.02% | Stunning locations and exciting travel experiences |
Up-and-coming TikTok travel influencers to watch in 2025
| Name (Handle) | TikTok Followers | Engagement Rate (ER) | Niche |
|---|---|---|---|
| @madlennaa2 | 13K | 0.39% | Dreamy destinations and luxury stays |
| @onegirlwandering | 124K | 0.93% | Adventures for women traveling solo |
| @caoilfhionnrose | 9.7K | 0.58% | Luxury stays and stunning views |
| @dinasarraj | 138K | 5.76% | Luxury hotels and slow travel |
| @sonia.c.mota | 96.3K | 14.97% | Dreamy European destinations |
| @kenxtori | 124.5K | 1.04% | International travel for couples and with a newborn baby |
| @adrian.baias | 666K | 0.20% | Luxury seaside getaways |
| @postcardsfromayana | 184K | 2.49% | Culturally immersive travel and solo travel safety for Black women |
| @bodiek | 245K | 83.4% | Aesthetic European destinations |
| @wheelaroundtheworld | 218K | 27.2% | Inclusive global travel experiences for people with disabilities |
For more information, visit lefty.io.