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Lefty reveals the top Korean beauty Instagram influencers to follow in 2025
Date Posted: Wednesday 30th April 2025
Influencer marketing platform Lefty has revealed the top Korean beauty Instagram influencers to follow in 2025.
The analysis surveys 8.7k influencers with accounts based on a combination of:
- Follower count (as of April 2025)
- Engagement rate & viral reach
- Consistency and originality of content
- Recent brand collaborations
- Influence beyond Korea (global fan base or cross-platform impact)
Mega Korean Beauty Influencers (+1M Followers)
| Name | Instagram Followers | Engagement Rate (ER) | Platforms | Niche |
|---|---|---|---|---|
| Pony (@ponysmakeup) | 8.8M | 0.84% | Instagram, TikTok, YouTube | Makeup artistry, tutorials, K-pop looks |
| Freezia (@dear.zia) | 4.7M | 5.2% | Instagram, YouTube | Fashion and makeup looks |
| Irene Kim (@ireneisgood) | 2.9M | 0.71% | Instagram, TikTok, YouTube, X | Fashion, skincare, lifestyle |
| Jihoon Kim (@jihoon) | 2.5M | 2.67% | Instagram, TikTok, YouTube | Fashion, beauty, travel |
| Sunny Dahye (@sunnydahye) | 1M | 1.32% | Instagram, TikTok, YouTube | Fashion, beauty, lifestyle |
| Na-Young Kim (@nayoungkeem) | 1.6M | 0.59% | Instagram, TikTok, YouTube, X | Fashion, beauty, family, lifestyle |
| Seong Hae-eun (@__haeppy) | 1.3M | 2.74% | Instagram, TikTok, YouTube | Skincare, fashion, lifestyle |
| Chailee Son (@chaileeson) | 1.2M | 0.71% | Instagram, TikTok, YouTube | GRWMs, fashion, travel, lifestyle |
| Risa Bae (@risabae_art) | 1.2M | 3.72% | Instagram, TikTok, YouTube, X | Makeup, skincare, fashion |
| Yoon Ha-jeong (@hi__jjeong2) | 1M | 3.56% | Beauty, travel, lifestyle |
Top Korean Beauty Influencers (300K - 1M Followers)
| Name | Instagram Followers | Engagement Rate (ER) | Platforms | Niche |
|---|---|---|---|---|
| Seonuoo (@seon_uoo) | 948K | 1.23% | Instagram, YouTube | GRWMs, fashion, travel, lifestyle |
| Monika Shin (@monika_shin) | 659K | 7.24% | Instagram, TikTok | GRWMs, fashion, travel, lifestyle |
| Taeeun (@tae__e.un) | 593K | 0.92% | Instagram, YouTube, TikTok | GRWMs, fashion, travel, lifestyle |
| Ashley Choi (@ashleybchoi) | 576K | 2.51% | Instagram, YouTube, TikTok, X | Fashion inspo, beauty, lifestyle |
| Song Se-ra (@songsel) | 473K | 0.75% | Instagram, YouTube, TikTok | Fashion, beauty, luxury |
| Han Ah Reum Song Yi (@areumsongee) | 455K | 1.01% | Instagram, YouTube | Beauty, lifestyle |
| Jinhwon (@_hwoniii) | 424K | 0.8% | Instagram, YouTube | Beauty, lifestyle |
| Pony Pong (@ponypong) | 422K | 2.07% | Beauty, lifestyle | |
| Ga Young (@nugayoung) | 414K | 1.7% | Instagram, YouTube | Beauty, lifestyle |
| Yeri (@h.yeli) | 538K | 1.5% | Instagram, YouTube | Beauty, lifestyle |
Macro Influencers (100K – 300K Followers)
| Name | Instagram Followers | Engagement Rate (ER) | Platforms | Niche |
|---|---|---|---|---|
| Kim Jin-young (@__ryeong) | 296K | 1.24% | Lifestyle, natural makeup | |
| Haeni (@xohaeni) | 299K | 0.38% | Instagram, TikTok | Lifestyle, product reviews |
| Nana (@_twinkle_makeup_) | 293K | 0.68% | Lifestyle, makeup tutorials | |
| Hyang (@hyanggggg_) | 295K | 1.85% | Lifestyle, makeup recommendations | |
| Seo Yoon (@flow_yoon) | 283K | 0.43% | Lifestyle, fashion, beauty | |
| Rock Chae Eun (@rockchaeeun) | 282K | 0.52% | Instagram, YouTube | Fashion, beauty routines |
| Qjin & Qwon (@q2han) | 293K | 1.90% | Instagram, YouTube, TikTok | Fashion, lifestyle, beauty |
| Iwa Jeong (@wajeongi) | 258K | 1.43% | Luxury lifestyle, travel | |
| Seowon (@bywonyy) | 260K | 1.15% | Instagram, TikTok | Lifestyle, fashion, beauty |
| Yeon Du (@imyeonduu) | 258K | 0.74% | Fashion, beauty |
Micro Korean Beauty Influencers (10K – 100K Followers)
| Name | Instagram Followers | Engagement Rate (ER) | Platforms | Niche |
|---|---|---|---|---|
| Soo Youn Lee (@iamsooyounlee) | 68.7K | 0.32% | Instagram, TikTok | Lifestyle, fashion, beauty |
| Eunbin (@eunb___n) | 100K | 1.94% | Beauty (lip focus) | |
| Eunji Lee (@2_eun_ggg) | 99.7K | 1% | Clean beauty, lifestyle | |
| Ines Song (@ines_song) | 100K | 2.75% | Beauty, lifestyle, family | |
| Hyeggo (@hyeggossi) | 98.4K | 1.33% | Beauty, lifestyle | |
| Yoon Bling (@y._.bling) | 98.4K | 1.33% | Skincare-first beauty | |
| Ahyeon (@hyo_ve_ly) | 97.2K | 0.43% | Lifestyle, beauty | |
| Beauhee (@beau__hee9) | 96.9K | 0.69% | Instagram, YouTube | Beauty product reviews |
| Rim (@rim_otd) | 92.2K | 0.37% | Beauty reviews & tutorials |
For the full report, visit lefty.io.