FASHION | INDUSTRY|INSIGHT
Lefty reveals the top fashion brands and influencers at Cannes Film Festival 2026
Date posted on DIARY directory: Monday 8th June 2026
Influencer marketing platform Lefty has released insights from the Cannes Film Festival 2026.
Year after year, Cannes proves to be the absolute peak of digital real estate for beauty, fashion, and lifestyle brands. Ever since its partnership with TikTok in 2022 and, this year, with Meta, creator strategy has transformed: brands are no longer simply inviting influencers but activating them as part of a fully integrated campaign.
This season, Lefty teamed up with Karla Otto to dive into the data and offer insights into the most successful and unexpected strategies, while revealing key names to know to resonate in new markets and with younger audiences.
This season highlighted several key trends:
- Prada secured the top position at Cannes 2026, capturing nearly 23% of the festival's total tracked EMV, while maintaining the highest engagement rate (4.9%) among all major luxury brands.
- Bella Hadid took the top individual spot, generating $4.5M in EMV across posts for Prada and Schiaparelli - with a co-authored post alongside a smaller creator driving an unusually high engagement rate.
- Tech and fashion continued to converge, with Meta's partnership marking a new era of creator strategy at the festival.
- Magnum transformed its iconic beach hub into "Maison Magnum," hiring celebrity stylist Law Roach as its first-ever "Taste Architect" and hosting a live runway fashion show.
- Nespresso co-created a product with culinary creator Loulou Kitchen, with Global Brand Ambassador Dua Lipa's attendance generating significant press and social coverage.
- L'Oréal Paris returned for its 29th year as Official Beauty Partner, leaning on Formula 1 ambassadors Charles Leclerc and Carlos Sainz to open up a new, highly engaged demographic.
Top 10 Fashion Brands by EMV at Cannes 2026
| Brand | EMV | Impressions | Eng. Rate | Reach |
|---|---|---|---|---|
| Prada | $6.3M | 63.4M | 4.9% | 53.9M |
| Schiaparelli | $5.5M | 54.5M | 2.4% | 46.4M |
| Gucci | $5.4M | 53.8M | 3.2% | 45.8M |
| Chanel | $4.4M | 44.3M | 2.3% | 37.7M |
| Saint Laurent | $3.6M | 36.3M | 2.6% | 30.9M |
| Dior | $3.0M | 29.7M | 2.5% | 25.3M |
| Louis Vuitton | $2.9M | 28.5M | 3% | 24.2M |
| Balenciaga | $1.6M | 15.7M | 1.8% | 13.3M |
| Balmain | $0.6M | 5.8M | 2.6% | 4.9M |
| Valentino | $0.5M | 5M | 1.7% | 4.3M |
Top 10 Profiles by EMV at Cannes 2026
| Username | EMV | Eng. Rate | Brand |
|---|---|---|---|
| Bella Hadid @bellahadid |
$4.5M | 116.3% | Prada, Schiaparelli |
| zedit.zva @zedit.zva |
$1.4M | 0.8% | Prada, Saint Laurent |
| Angelica Hicks @angelicahicks |
$1.1M | 2.3% | Chanel |
| Haifa Wehbe @haifawehbe |
$900K | 1.1% | Gucci |
| hoooooyeony @hoooooyeony |
$500K | 1% | Louis Vuitton |
| Danielle Vasinova @daniellevasinova |
$500K | 3.8% | Balmain |
| Ishani Mitraa @ishanimitraa |
$300K | 5.6% | Gucci |
| zedit.zva @zedit.zva |
$300K | 3.4% | Chanel |
For the full article, visit Lefty's website.