BEAUTY | MEDIA | CELEBRITIES / INFLUENCERS | INDUSTRY|INSIGHT
Lefty reveals the top 20 clean beauty influencers on Instagram in 2025
Date posted on DIARY directory: Thursday 3rd April 2025
Influencer marketing platform Lefty has revealed the top 20 clean beauty influencers on Instagram in 2025.
This comprehensive ranking highlights the most influential accounts that inspire beauty enthusiasts and present unique collaboration opportunities for brands. Lefty has identified 6.2k influencers partnering with or producing organic content for clean beauty brands.
Here’s a list of the top 20 clean beauty influencers on Instagram, ranked by follower count.
Top 10 Female Clean Beauty Influencers
| Instagram Handle | Engagement Rate (ER) | Followers | Audience Quality |
|---|---|---|---|
| @amychang | 1% | 620K | 77% |
| @disruptive_beauty | 1.83% | 529K | 78% |
| @cleanlivingkarly | 1% | 342K | 75% |
| @toryiabts | 1.98% | 320K | 64% |
| @emturian | 1.1% | 234K | 69% |
| @milkydew_ | 16.62% | 180K | 61% |
| @oliviahatcher_ | 109.83% | 155K | 65% |
| @selflove_aida | 10.97% | 145K | 80% |
| @skincarestandard | 1% | 104K | 55% |
| @emmajditto | 1.84% | 32.3K | 73% |
Top 10 Male Clean Beauty Influencers
| Instagram Handle | Engagement Rate (ER) | Followers | Audience Quality |
|---|---|---|---|
| @mattrandon | 1% | 1.36M | 58% |
| @paintedbyspencer | 1.01% | 1.24M | 52% |
| @charlysalvator | 3.43% | 293K | 82% |
| @arthurgarros | 1% | 239K | 79% |
| @tonybouge | 2.15% | 216K | 78% |
| @tseitsvincent | 1.35% | 120K | 57% |
| @dirtyboysgetclean | 1.44% | 71.2K | 68% |
| @tomsapin | 1.84% | 50.9K | 77% |
| @patricklorentz | 1.88% | 38.1K | 71% |
| @thomas.mhl | 1.23% | 21.1K | 71% |
For the full report, visit lefty.io.