Date posted on DIARY directory: Wednesday 10th September 2025
Influencer marketing platform Lefty has revealed the top perfume influencers to follow on TikTok in 2025.
- The platform’s #PerfumeTok community has exploded, with creators sharing everything from unboxing and dupes to scent rituals and personal stories.
- This shift has changed the way consumers shop for perfume - moving from simple reviews to fully curated scent experiences tied to mood, lifestyle, and identity.
- Whether it’s bedtime fragrance routines, nostalgic throwbacks, or bold new combinations, TikTok is shaping consumer behaviour in real time and rewriting the playbook for fragrance marketing.
For brands with fragrance products, these creators could be the key to driving visibility, engagement, and even a viral campaign.
Top Perfume Influencers on TikTok
| Name (Handle) | TikTok Followers | Engagement Rate (ER) | Niche | Country |
|---|---|---|---|---|
| @scoutdixonwest | 145K | 9.8% | Influencer | US |
| @professorperfume | 404K | 8.3% | Influencer | US |
| @scenttakes | 339K | 13.2% | Influencer | US |
| @perfume.maniac | 126K | 3.4% | Influencer | Malta |
| @jaysmellys | 262K | 7.5% | Influencer | UK |
| @yoteperfumo | 479K | 5.9% | Influencer | Mexico |
| @claracarral | 462K | 1% | Influencer | Mexico |
| @antofossati | 127K | 0.5% | Influencer | Argentina |
| @oliviaolfactory | 366K | 7.2% | Influencer | US |
| @brandscents | 303K | 8.2% | Influencer | US |
For more information, visit lefty.io.