Lefty reveals NYFW SS27 key trends
Date posted on DIARY directory: Tuesday 22nd September 2026
Influencer marketing platform Lefty, in partnership with Karla Otto, has published its social media wrap-up for New York Fashion Week SS27. The week generated $99 million in Earned Media Value (EMV). K-pop stars, Thai drama actors, pop culture names and athletes drove visibility at the shows, while some brands took a community-first approach.
Top brands by EMV
| Brand | EMV | Avg. Engagement Rate | YoY Growth |
|---|---|---|---|
| Tommy Hilfiger | $35.4M | 3.6% | N/A |
| Coach | $13.7M | 4.3% | +128% |
| Calvin Klein | $12.1M | 4% | –52% |
| Ralph Lauren | $3.5M | 3% | –68% |
| Carolina Herrera | $3.2M | 3% | –62% |
| COS | $2.9M | 5% | –59% |
| Grace Ling | $2.7M | 4% | +22% |
| Vivet | $2.3M | 3% | N/A |
| Tory Burch | $2.1M | 2.2% | –29% |
| Khaite | $1.8M | 3% | –20% |
Top voices by EMV
| Handle | EMV | Avg. Engagement Rate | Nationality |
|---|---|---|---|
| @loverrukk | $6.7M | 6.5% | Thai |
| @iamhearte | $5.7M | 2.3% | Filipina |
| @homeless_makeupb | $5.4M | 2.2% | Thai |
| @linglingkwong | $4.1M | 13.4% | Thai/HK |
| @sooyaaa__ | $4M | 2.5% | South Korean |
| @fourth.ig | $3.3M | 11.6% | Thai |
| @gemini_nt | $2.8M | 12.1% | Thai |
| @holyhaein | $2.5M | 5.4% | South Korean |
| @hautelemode | $2.4M | 6.7% | American |
| @mickmicknyc | $2.3M | 3.5% | American |
| @phuwintang | $2.2M | 13.8% | Thai |
| @valentinaferrer | $1.8M | 17.4% | Argentine |
| @edward.berthelot | $1.7M | 3.3% | French |
| @sadiesink_ | $1.5M | 5.9% | American |
| @tiiinv | $1.4M | 4.3% | Filipina |
Key insights
- Tommy Hilfiger took a third of New York’s EMV on its return to the runway. Its show was amplified by a global front row of APAC idols, LATAM power players, musicians of the moment and streaming actors.
- American fashion is booming – Coach and Ralph Lauren have delivered positive sales in recent quarters. According to Agility Research & Strategy, 57% of US HNWIs plan to increase spending on luxury fashion over the next six months. Magda Butrym and Conner Ives joined the NYFW schedule, and Magda Butrym’s debut coincided with a SoHo store opening.
- Coach focused on younger audiences – Its guests included actors from new teen shows, Gen Z singers from China and Twitch streamers, and it generated $13.7M EMV, up 128% year-on-year. Yonna Jay livestreamed arrivals from the Coach bus, landing in the week’s top 36 influencers.
- The power of Twitch – Vivet, the brand from streamer Kai Cenat, ranked #8 with $2.3M EMV, above Tory Burch and Khaite. According to Dazed, 100% of Gen Alpha play games every day. Kim Shui also partnered with Twitch, with streamers ChristinaandAmber reporting live from the show.
- Sport is in season – Knicks players Josh Hart, Karl-Anthony Towns and Miles McBride sat front row at Tommy Hilfiger. At Simkhai, Tyler Kolek joined Simone Biles and Jordan Chiles, and the brand’s EMV was up 26% year-on-year. Alexandra Eala went straight from the US Open court to Calvin Klein, generating $502K EMV.
- Brands built on local community – Collina Strada staged its show upstate at the Storm King Art Center. Stella Ishii’s 6397 made its runway debut with friends, family and community as the cast. Conner Ives moved from London to New York with a cast including Dominique Jackson, the Dupont twins, Iris Law and Lila Moss, growing its EMV 99% year-on-year.
For more information, visit lefty.io.