Lefty reveals NYFW SS27 key trends
Date posted on DIARY directory: Tuesday 22nd September 2026
Influencer marketing platform Lefty has published its social media wrap-up for New York Fashion Week SS27, analysing creator activity, brand performance, and EMV generation across the season.
Key stats:
- NYFW SS27 generated $211 million in total EMV across Instagram and TikTok.
- 12,400+ creators posted about the season, generating 89,000+ posts.
- TikTok accounted for 61% of total EMV, continuing its dominance over Instagram as the primary fashion discovery platform.
Top brands by EMV
| Brand | Total EMV | Posts | Creators |
|---|---|---|---|
| Ralph Lauren | $17.3M | 3,428 | 2,314 |
| Coach | $14.1M | 2,187 | 1,653 |
| Michael Kors | $11.8M | 1,876 | 1,432 |
| Tory Burch | $10.2M | 1,654 | 1,187 |
| Marc Jacobs | $9.7M | 1,543 | 1,098 |
| Rodarte | $8.4M | 1,321 | 987 |
| Proenza Schouler | $7.9M | 1,243 | 934 |
| Tommy Hilfiger | $7.6M | 1,198 | 876 |
| Altuzarra | $6.8M | 1,076 | 798 |
| Sergio Hudson | $6.1M | 965 | 712 |
Top creators by EMV
| Creator | Total EMV | Posts | Engagement Rate |
|---|---|---|---|
| @khaby.lame | $8.2M | 4 | 12.3% |
| @lelepons | $6.7M | 3 | 9.8% |
| @voguemagazine | $5.9M | 47 | 4.2% |
| @tezzamb | $4.8M | 12 | 7.6% |
| @weworewhat | $4.1M | 18 | 5.4% |
Key insights
- TikTok is now the primary NYFW discovery platform - accounting for 61% of total EMV, driven by behind-the-scenes content, get-ready-with-me videos, and street style captured outside show venues.
- Street style outperformed runway content - creator-generated street style content generated 3x more engagement than official brand runway posts, reflecting audience preference for relatable, accessible fashion storytelling over polished editorial.
- Micro-creators punched above their weight - creators with under 100,000 followers accounted for 34% of total NYFW posts but generated engagement rates 2.8x higher than macro-influencers.
- Coach led in creator diversity - activating the broadest mix of creator tiers and content styles of any brand at the week, from mega-influencers at the show to micro-creators posting street style outside.
For more information, visit lefty.io.
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