Influencer marketing platform Lefty has released Wimbledon 2025: Influencer Strategies & Brand Lessons report.

This study analyses the social media presence of official Wimbledon 2025 sponsors and key athletes during the Grass Court Season (June 28–July 15, 2025), focusing on Instagram and TikTok to quantify visibility, commercial value, and partnerships

Key takeaways:

Capitalise on Cultural Prestige

Wimbledon is a cultural moment - prestigious tournaments build brand equity and reinforce legacy, elegance, and exclusivity.

Local Influence, Global Stage

EMV soared when creators resonated locally - Stella Artois’ Brazil strategy shows cultural alignment boosts authenticity and reach.

Focus on Experience Over Product

The best campaigns sell culture and experience, not products - like Stella Artois using a sports event to market a lifestyle

Go Beyond the Court

Iga Świątek’s long-term Lancôme campaign shows continuity drives deeper engagement and broader relevance.

Cast Rising Tennis Talent

Brands have a significant opportunity to invest in “fast-rising” players before they reach the peak of their fame by leverage their authentic narratives.

Top-Performing Brand Campaigns

• Stella Artois was the most successful F&B sponsor at Wimbledon 2025. The campaign featured a limited-edition white can and was fronted by influencers like Maria Sharapova and David Beckham, aligning the brand with the tournament’s all-white aesthetic.
• Bose and Wales Bonner created custom all-white QuietComfort Ultra Headphones for Coco Gauff and Ben Shelton, blending high-performance audio with high-fashion Wimbledon-inspired quiet luxury.
• As the official outfitter, Ralph Lauren’s deep-rooted partnership with Wimbledon gave it a distinct advantage. The brand strategically leveraged this heritage, activating a wide array of influencers and celebrities, including royalty and A-listers. This multichannel approach earned Ralph Lauren the highest engagement and impressions from its sponsorship.
• Rolex’s campaign emphasized heritage and strategic partnerships, with both men’s finalists being brand ambassadors.

Top Brands:

• Stella Artois
• Evian
• LavAzza
• PIMM'S
• Champagne Lanson
• SIMPSMITH

For the full report, visit lefty.io.