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Date Posted: Wednesday 15th January 2025
Influencer marketing platform Lefty has released its A Year in Data 2024 report, which delved into the strategies, trends, and innovations that defined influencer marketing across industries in 2024. The report also highlights the 2025 influencer marketing trends.
Beauty: The fastest-growing industry on social media
Takeaway: Invest in inclusive campaigns and diverse partnerships to build emotional connections, aligning with 2025’s top influencer marketing trends for the beauty industry.
Fashion: The power of APAC (Asia-Pacific countries) influence
Takeaway: Tap into regional star power to amplify global reach, an essential focus for 2025 trends.
The Paris 2024 Olympics: A game-changer for influencer marketing
Takeaway: Align with major cultural moments for unparalleled visibility and to stay ahead in 2025 influencer marketing trends.
Athletes prove essential to sportswear brands’ influencer marketing programs
Takeaway: Build authentic messaging and highlight product performance through strong athlete partnerships to stay relevant in 2025.
Hospitality invests in cross-industry partnerships
Takeaway: Expand reach and amplify brand visibility with cross-industry partnerships, setting the stage for 2025 influencer marketing trends.
Emerging Trends: Entertainment meets luxury
Takeaway: Integrate cultural storytelling into your campaigns to captivate audiences, a key pillar of 2025 trends.
Influencer of the year: Nara Smith
Takeaway: Authenticity and niche storytelling drive impactful influencer marketing and will be a hallmark of 2025 influencer marketing trends.
The road ahead
Visit Lefty's website at Lefty.io
The full A Year in Data 2024 report is available at lefty.io/year-in-data/2024
To contact Lefty's team, email here.
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