Apparel brand Lee Jeans has announced that VMLY&R will serve as its Global Lead Creative Agency. The new relationship amplifies Lee Jeans' commitment to accelerating the brand's global growth by sharpening its focus on connecting with consumers through new and innovative brand experiences and must-have clothing made for life's opportunities. VMLY&R will immediately work alongside Lee Jeans to build on the brand's rich 130-year history as a denim icon, and strengthen its lifestyle and fashion positioning.