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Leather goods and stationery brand Smythson acquired by Oakley Capital

Date posted on DIARY directory: Tuesday 1st July 2025

Leather goods and stationery brand Smythson acquired by Oakley Capital

Oakley Capital, a mid-market private equity investor, has announced that Oakley’s Iconic BrandCo has acquired premium lifestyle brands Smythson, Fornasetti, and Fabbrica Pelletterie Milano (‘FPM’). Established in 2020, Iconic BrandCo is an Oakley Capital Fund III vehicle, investing in and creating value in luxury, heritage brands.

  • Founded in London in 1887, Smythson specialises in high-quality leather goods and stationery, with a rich heritage that includes producing stationery for Winston Churchill and members of the British Royal family.
  • Founded in 1940 and headquartered in Milan, Fornasetti is an iconic luxury design atelier renowned for its eclectic, handcrafted home décor items sold via multiple channels, including wholesale, retail and online, as well as via distributors in Italy and abroad.
  • FPM is a family-owned, luxury Italian luggage maker that was established in Milan in 1956. The company sells its products through distributors as well as through collaborations with leading luxury brands.

Oakley aims to significantly grow the sales and value of Smythson, Fornasetti and FPM by accelerating their international expansion, digitising operations, and enhancing their brand positioning and digital marketing.

The newly acquired companies will also benefit from enhanced, central resources, as Iconic BrandCo recruits additional talent in marketing, AI & data, finance and real estate. A broader heritage brand portfolio will also enable operational synergies, including shared manufacturing relationships and increased purchasing power in both goods and media.

For more information, visit oakleycapital.com. 


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Leather goods and stationery brand Smythson acquired by Oakley Capital
CONTACTS

Smythson (global PR) in 'Brands'

www.smythson.com

137.2K
@smythson
13.7K
@Smythson
42.5K
smythsonlondon

Fornasetti in 'Brands'

www.fornasetti.com

338.1K
@fornasetti

FPM Milano in 'Brands'

us.fpm.it

31.9K
@fpm_milano
23.9K
FPM.Milano

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