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Date posted on DIARY directory: Tuesday 1st July 2025
Oakley Capital, a mid-market private equity investor, has announced that Oakley’s Iconic BrandCo has acquired premium lifestyle brands Smythson, Fornasetti, and Fabbrica Pelletterie Milano (‘FPM’). Established in 2020, Iconic BrandCo is an Oakley Capital Fund III vehicle, investing in and creating value in luxury, heritage brands.
Oakley aims to significantly grow the sales and value of Smythson, Fornasetti and FPM by accelerating their international expansion, digitising operations, and enhancing their brand positioning and digital marketing.
The newly acquired companies will also benefit from enhanced, central resources, as Iconic BrandCo recruits additional talent in marketing, AI & data, finance and real estate. A broader heritage brand portfolio will also enable operational synergies, including shared manufacturing relationships and increased purchasing power in both goods and media.
For more information, visit oakleycapital.com.
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