Beauty destination Latest in Beauty has announced its acquisition of beauty discovery platform SheSaidBeauty in a strategic move to scale their social discovery functionality and content curation capability. SheSaidBeauty, which launched in late 2011, has amassed one of the largest aggregated beauty content databases in the UK through allowing its 55,000 members to connect, curate and tag their blogs, videos and photos with the beauty products featured. Nort Janssen, Latest in Beauty founder & CEO, comments: “Latest in Beauty are experiencing amazing growth and we are excited about the future. The acquisition of SheSaidBeauty will add to our ability to deliver the customer an amazing experience. This acquisition has allowed us to fast-track our social functionality and content capabilities.” 

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