Lacoste has named tennis player Novak Djokovic as ambassador. The sportswear brand has developed an eponymous clothing line for Novak to be worn on the court, these outfits have been specially designed to kit out the champion during the Grand Slam’s tournaments as well as dress him for the other tournaments of the season. The Novak Djokovic collection is a line of performance products that fuse functionality with style, while his signature is printed on the left sleeve of the polo shirt whose graphics are inspired by the lines of a tennis court. The collection will be available in Lacoste boutiques from May 2017.

As the new face of the brand, Novak Djokovic is at the heart of the print campaign shot by photographer Jacob Sutton. The visuals combine 1930s black and white with the present-day collections’ colours. 

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