London menswear brand LABRUM has appointed PR agency PURPLE to handle its PR and talent relations.

Narrating untold stories of the diaspora, merging West African values with British tailoring. A philosophy centred on creating directional, purposeful pieces, inspiring a new generation of design. Founded in 2014 by Foday Dumbuya, LABRUM produces thought-provoking garments, envisioning a borderless society with freedom of expression.

Rooted in Foday's formative years across Sierra Leone, Cyprus, and London, LABRUM blends traditional tailoring with an African touch. Endeavouring to be the voice, champion and platform; for those who seek, who cannot be contained, or have messages to share. LABRUM isn’t concerned with conforming, instead visualising inclusivity and style, for the love of people