New women’s watch brand Daisy Dixon has appointed Label PR to manage all UK press and publicity. The agency has been tasked with launching Daisy Dixon to market with a schedule of press and blogger activity, alongside a systematic VIP gifting campaign. The brand offers a playful take on timepieces and injects colour and prints to watch faces, for a clear point of difference from competitors. Daisy Dixon, stocked on ASOS, joins a client roster that includes Boots brand Mark Hill, Freeman Grattan Holdings brands Swimwear365 and Curvissa, Bosch, Transform Cosmetic Surgery, Lavish Alice, Rare London and Footasylum. Additionally, Jane Pearson has joined the team as Senior Account Executive. She joins following a three-year post at luxury brand Mulberry where she was Press Officer and Brand Budget Co-Coordinator. Jane will work across the agency’s beauty and fashion clients including Mark Hill Hair and Fragrance Direct, delivering across PR, event, blogger outreach and link acquisition services.

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Daisy Dixon in 'fashion & accessories'