LABEL PR has announced new signings in its newly formed influencer management division. The PR, Digital and Influencer marketing agency, launched the new arm of the business on 1 July 2020, attracting more than 100 applications from content creators. 

The LABEL management division now represents talent from a wide range of backgrounds and interests. The twelve new signings include lifestyle Instagram sensation Sally Hurman of Getting Stuff Done in Heels, same-sex parenting advocates Michael and Wes Johnson-Ellis of Two Dads UK and Singapore based luxury fashion macro influencer Saffron Sharpe.

Almina Wilson, LABEL Director, said: “...We’re especially driven to continue to find and represent emerging storytellers and influencers looking to amplify their message of diversity and inclusivity – including BAME creators, LGBTQIA voices and plus-size influencers – we’re on track to do this and hit our benchmark of representing 25 quality content creators before the year ends.”

A new website has also been unveiled to mark the beginning of LABEL’s new offering and provides details on representation applications for creators and brands alike.