Luxury hair care brand Kérastase has announced Demi Moore as its new global brand ambassador.

Actress, producer, and bestselling author, Demi is an enduring icon of elegance, empowerment, and fearless spirit. With a legendary career spanning multiple decades, she has continually defined what it means to be a leading woman in Hollywood, shaping pop culture, and inspiring generations through unforgettable performances.

More than a style, Demi's hair is seen as a symbol of strength, individuality and timeless beauty - reflecting the very essence of the Kérastase woman: bold, confident, and unapologetically herself.