Korean skincare retailer Skin Cupid has opened its first flagship store in London, located on Charing Cross Road.

Since launching from her bedroom in 2020, Melody has turned Skin Cupid into one of the UK’s most recognised K-beauty destinations, introducing over 50 Korean brands to British consumers and building a digital community of more than 1.4 million followers across Instagram and TikTok.

Customers are invited to take part in personalised skincare consultations led by trained experts, explore interactive product testing zones featuring both cult and emerging K-beauty brands, and attend exclusive launches and experiential events that spotlight the artistry, science, and heritage behind Korean beauty.

Members of the brand’s exclusive member’s only zone, Cupid World, are rewarded with birthday vouchers, invites to exclusive VIP events and points redeemable in-store and online.