MMC Communications has been appointed to handle UK press and communications, influencer and gifting for Korean inner-beauty brand RIN, covering the UK and Ireland.

RIN is founded by mother and daughter Candace Dannenbaum and Dr Youngja Hwang Park, and launches in the UK today (15 September).

The brand's first product, Glow Strips, is an orally dissolving film containing 80mg liposomal glutathione per strip, alongside vitamins C and E, marine collagen peptides, L-cysteine and milk thistle. The passion fruit strip dissolves on the tongue in around a minute, requiring no water or mixing.

The format is designed to support absorption before the formula reaches the gut, where glutathione can be broken down. Each strip is individually packaged.

Youngja, RIN's Chief Innovation Officer, holds a PhD in Pharmacology and Toxicology from the University of Texas and has spent over 25 years studying bioavailability. Candace, CEO, previously worked as a Managing Director at BlackRock.

Glow Strips are available at rinskin.com. A 14-strip starter kit is priced at £19.99; a 28-strip monthly pack is £35.99, or £27.99 on subscription with free shipping.