PURPLE has been appointed as the UK communications agency for medicube. As part of the integrated PR campaign, PURPLE will help execute the UK media strategy, new product launches, creative partnerships and events.

medicube is a Korean skincare brand known for clinically tested, dermatologist-developed solutions that target specific skin concerns with proven results.

Trusted globally for its science-backed formulas and innovative beauty devices, medicube has successfully launched at major UK retailers, including Amazon UK, Boots, and Sephora, positioning the brand within the UK’s mainstream skincare market.

Partnering with PURPLE, medicube now looks to drive mass awareness and further establish its results-driven skincare credentials in the UK.