Culture-centric, founder-led communications collective CultureComm Group has launched, initiated with agencies KiNC. and Lobby PR.

With KiNC. and Lobby PR joining as the group’s first strategic acquisition, CultureComm has been established to build a connected, culturally fluent group of specialist, founder-led agencies.

The objective is to provide a supportive and collaborative, growthminded structure for agencies and a broader base of service and experience, improving client trust and confidence.

Founder of KiNC. and CEO of CultureComm, Paul Knipe, said, “We are playing at the opposite end of the spectrum to the massive group Holdco model. Our structure talks to brands that recognise that cultural proximity and operational depth are best delivered by passionate and knowledgeable agency founders and their teams. The agencies that fit this model are seeking like-minded partners, mentorship by people who understand their goals and a growth framework - things that are difficult to achieve operating alone. We’re keen to talk to other aligned agencies that might be interested in what CultureComm offers.”

• KiNC., founded in 2012 by CultureComm Group CEO Paul Knipe, is a communications agency operating at the intersection of brands and culture. KiNC. provides PR, social, talent and experiential services for a cross-section of consumer brands.
• Lobby PR, founded by Ashley Smith, is a fashion PR agency with over a decade of experience blending consumer insight and creative PR strategy to deliver earned-first visibility for brands.