PURPLE has been appointed as the UK communications agency for KILLABRUSH, the world's first active antimicrobial hairbrush.

As part of the integrated PR campaign, the agency will lead the UK launch alongside media relations, influencer strategy, creative partnerships and events.

Co-founded by Penelope Cheshire and Matt Lumb, KILLABRUSH combines antimicrobial science and design-led innovation to redefine everyday haircare tools.