Date posted on DIARY directory: Tuesday 9th June 2026
Italian cosmetics brand KIKO Milano has unveiled Madonna as its new global brand ambassador.
The campaign celebrates a new era for the brand, one rooted in transformation. Madonna introduces the KIKO woman with a simple question: Have you met KIKO?
From there, viewers learn who KIKO is, and she’s the ultimate embodiment of ‘Italianity’. She’s playful. She’s impossible to ignore. She’s Italian. She’s global.