Distributor of premium fragrance and beauty brands in the UK Kenneth Green Associates (KGA) has announced a new partnership with Italian luxury fragrance brand Dr. Vranjes Firenze to launch an exclusive new personal 8-piece fragrance collection: Firenze in Translation.

This agreement brings one of Italy’s most cherished fragrance houses into the KGA portfolio, further strengthening the company’s offering of exceptional, high-end brands for the UK & Irish markets. This partnership follows the recent acquisition of Dr. Vranjes Firenze by the L’OCCITANE Group, reinforcing the brand’s growing global presence and long-term vision.