Kering has announced the appointment of Laurent Claquin as Group Chief Brand Officer, effective 1 July, 2024. He will join the Executive Committee and will report to Jean-Marc Duplaix, Deputy CEO of Kering in charge of Operations and Finance.

The creation of this role aims to enhance the appeal of Kering’s corporate brand as well as increase its visibility and influence. Achieving this requires consistent messaging across all touchpoints, and Laurent Claquin's responsibility will be to define and coordinate Kering’s communications, both externally and internally, across all regions, following a unified editorial calendar and strategy.

Additionally, Laurent Claquin will support the Houses by amplifying their communications efforts when appropriate, and by developing high-profile events that bolster their initiatives.