Kenneth Green Associates (KGA), the UK distributor of premium fragrance and beauty brands, has announced a new partnership with Essential Parfums - a brand celebrated for exceptional and accessible perfumery signed by legendary perfumers.

Founded by Géraldine Archambault, Essential Parfums was created with a bold vision: to democratise high perfumery while honouring the artistry of perfumers. Since 2018, the brand has earned global recognition challenging conventions with a unique blend of creativity and sustainability.

Together, KGA and Essential Parfums will bring this innovative fragrance house to the UK market, launching from February.