b. the agency has been appointed by KeepCup to lead UK PR and communications, as the brand expands its footprint in the lifestyle and FMCG space. KeepCup, the barista-standard reusable cup, is globally recognised for pioneering the movement against single-use waste.

The win marks a continued expansion of b. the agency’s lifestyle division and strengthens the agency’s growing footprint in the FMCG space. The agency will drive a fully integrated UK campaign for KeepCup, focused on building brand visibility and consumer relevance. The scope includes earned media strategy, influencer and tastemaker partnerships, as well as events and experiential moments.