FINN Partners, the global full-service marketing and communications agency, has been appointed by gin brand Cygnet Gin.

Founded by Welsh singer Katherine Jenkins OBE and Andrew Levitas, FINN will support Cygnet Gin’s brand growth across the UK market, celebrating its premium Welsh heritage, award-winning portfolio and distinctive voice within the luxury spirits space. FINN will lead earned media, events, cultural partnerships and creator-led storytelling to build awareness, drive trial and inspire both consumers and the trade to discover the spirit of Cygnet.