Date Posted: Thursday 25th February 2021
Kate Moss Agency has announced its second range, The Butterfly Collection, in partnership with Save the Children. The limited-edition collection launches on 25 February and includes a t-shirt and hoodie featuring an abstract butterfly print as captured by wildlife photographer Finlay Pitt.
The 100% organic cotton T-shirts and hoodies, priced at £45 and £90 respectively, were inspired by Kate’s fascination with butterflies and her belief in the Butterfly Effect, whereby seemingly minor events can have large and significant consequences.
Kate Moss, comments: “Having recently launched KMA Studio the team and I wanted to create more sustainable merchandise which also benefits others. Inspired by the butterfly Effect’ theory of small change having a big effect and my love of butterflies, we designed this custom, abstract print. Partnering with Save The Children on a limited run of hoodies and t-shirts means we can donate to a greater cause through our small-scale project.”
Save the Children UK in 'Helplines'
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