Anastasia Tumchenok has been promoted from Senior Global Brand Marketing Specialist to Global Brand Marketing Manager at fashion brand Karl Lagerfeld.

In this role, Anastasia will be driving seasonal brand, product & integrated marketing strategy, managing end-to-end market launches across two brands, leading 360' brand activations, special projects, collaborations & strategic cultural partnerships. 

She will also be spearheading CSR brand initiatives, overseeing cross-functional product marketing for key brand stories, and ensuring commercially impactful, cohesive brand storytelling across all regions, channels & touchpoints.