Heritage American tennis brand K-Swiss has appointed Rich London to represent the brand’s media communication and creative direction for the UK, Rich London will also act as their lead agency for Europe.   Rich London will be working with the brand across its Classic apparel and footwear range, which will be launching in early 2018. The range sees the brand dive into its archive to revive some of its most iconic pieces from the 90's and early 00's, that have had a storied past in the US hip hop scene.