K-beauty brand belif has announced its launch in the UK for the first time in March 2025. Known for blending pure herbal ingredients with advanced science, belif delivers powerful, results-driven products free from synthetic preservatives and animal-derived ingredients.

The collection features an assortment of hydration products, including an instantly cooling depuffing eye gel, the renowned Aqua Bomb, and a jelly-pudding-like sleeping mask that revitalises the skin overnight. Along with its entry into the UK market, the brand is developing exciting innovations.